On the basis of their life-long love of bicycles, their history of road bike racing, and their technical educations, the brothers Ferraroli, Florent and Alain, created their eponymous bicycle brand in 1978.

Located in La Chaux-de-Fonds, high in the heart of the Swiss Jura mountains, their work was notable for made-to-measure frames built with low-temperature silver-brazing.

Unlike many European builders, they embraced mountain biking early and completely, and by the time of their 1987 catalog printing, they offered more MTB models, not only than their road bikes, but also compared to the big American bike brands.

Even after demand in Europe pushed them to import some raw frames from Japan, their Swiss painting facility made long gradient fades, deep, bright colors and contrasting splatter effects available throughout their range: sur mesure ou pret-a-porter.

Despite their many innovations and patents in fitting, manufacturing and performance, they remained committed to working in brazed steel and resistant to adopting suspension in the 1990s.

By 1998, twenty years after its founding, the Ferraroli company was liquidated.

Florent stayed in La Chaux-de-Fonds, continuing to work in precision manufacturing supporting the Swiss watch industry. Alain moved his professional home to the Italian-speaking Swiss canton of Ticino, but remained committed to fitting riders to their bikes and bikes to their riders, from the professionals of the Phonak road racing team of last decade to enthusiasts of the present.